Wal-Mart Is Getting Upgraded

As the New York Times reports (free registration required), PRN is getting ready to upgrade the WalMart TV network (no doubt with technology from its acquisition of Impli back in 2003). From the article:

The placement of the wide, difficult-to-ignore screen at the store near Houston in the last few months represents one part of Wal-Mart's effort to capitalize on its captive audience. In the produce aisle, the TV screen gets shoppers' attention, thanks to its big size and lighted face, and from speakers installed on the ceiling, which create a kind of pathway of sound that can make even focused buyers turn toward its source.

Read the whole article here.