Wednesday, March 09, 2005

OOH Vision Networks Selects Helius and Microspace

Yesterday's news (literally):

"Helius Inc. (Helius), the worldwide leader in business-class data broadcasting solutions, and Microspace Communications Corp. (Microspace), the leading provider of point-to-multipoint satellite services, today announced a joint partnership with OOH (out-of-home) Vision Networks LLC (OVN) to implement OVN's proprietary digital signage network in more than 100 diners in New York, New Jersey and Connecticut. OVN, based in Hazlet, N.J., delivers rich multimedia advertising and infotainment to provide dynamic media content to the consumer while providing a revenue stream to the diner."

I'm not sure if you can really boost sales or increase recall by placing monitors in diners, but you do get a captive audience for a while :)

Here's the full press release.

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