Friday, March 25, 2005

Outdoor Ad Revenue Outperforms 2004 Predictions

From the OAAA:

"Outdoor advertising industry revenue rose more than expected year to date with a 6.5% increase for the first nine months, and a 3.6% increase for the third quarter.
Outdoor media performance was up in seven of the top ten advertising categories for the first nine months of the year. The most significant growth came in the Government, Politics and Organizations category with a substantial 42% rise due to political spending for the November elections. The rise moved Government, Politics and Organizations onto the top ten advertising categories list for the first time, knocking the Beer & Wine category off the list."

Read the article here.

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