Thursday, March 17, 2005

Part 1 of Digital Signage ROI Article Published

ROI being one of the most difficult numbers to uncover for some digital signage network operators, I've decided to try and put together a somewhat comprehensive guide to the tools and methodologies behind the calculation:

"In this, the first in a series of articles covering the basics of calculating digital signage ROI metrics, I'm going to start by introducing a couple of concepts to get you in the right mindset for determining your signage network's return on investment. In subsequent articles, I will try to provide some ideas and methodologies for accumulating and analyzing your data to come up with the magic number."

You can read the complete Digital Signage ROI article here, and take a look at other things in WireSpring's Dynamic Digital Signage and Interactive Kiosk Weblog.

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