Wednesday, March 30, 2005

T may install TV network to raise funds

Here's an interesting article from describing a project to bring revenues to their aging subway system via advertising on a dynamic digital signage network. Here's a snip:

"Desperate to raise more money without increasing fares, the MBTA is preparing to install its own closed-circuit television network in subway cars and stations.

T officials said the plan, which calls for installing television screens inside subway cars on the Red, Orange, and Blue lines, could generate $3.5 million in advertising revenues a year. But the televisions would mark a dramatic change for America's oldest subway system."

Read the entire article here.

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