Monday, April 04, 2005

New Zealand supermarkets try out in-store advertising

A few in-store digital signage trials are starting to show results in New Zealand, according to this article from the New Zealand Herald:

"New television networks could be about to mushroom all over New Zealand, targeting customers in supermarkets, banks and retail chains.

Supermarket giant Progressive, which operates Foodtown, Countdown and Woolworths, finished a six-month trial in its Newmarket store last week and is deciding whether to proceed with a roll-out.

'A lot of people love it - but just because people are enthusiastic doesn’t mean it makes commercial sense,' managing director Richard Umbers said.

Big money could be at issue for those pursuing what are variously described as retail media networks, captive audience networks, digital media networks and even 'narrowcasting'. "

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