Wednesday, June 29, 2005

Avanti Screenmedia to install digital signs in UK shopping malls

Digital signage seems to be making significant inroads in the UK, as further evidenced by the latest Avanti Screenmedia deal:

"Twenty-two shopping centres are to be installed with screens in a deal between their owner The Mall and out-of-home TV specialist Avanti Screenmedia.

"The centres, located mainly in major English cities and towns including London, Bristol, Preston and Norwich, will all be fitted with a mix of 3m displays and plasma screens by December.

"Avanti will provide everything from technology, content, advertising sales and research under a three-year contract valued at £3m."

Read the rest here.

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