Saturday, October 15, 2005

Digital signage standards are coming our way

As Broadcast Engineering reports:

The first draft of industry standards for digital signage is slated for release to the broad signage marketplace this month. These initial standards — non-technical definitions of common industry terminology and processes — were developed by the Digital Signage Standards Working Group, one of five Digital Signage Group committees formed early this year by the not-for-profit Point-of-Purchase Advertising International (POPAI) organization.

Non-technical nomenclature standards were deemed the most appropriate starting point because they will help establish a common lingo for the other digital signage groups at POPAI – and for the maturing signage industry at large – according to Matt Nelson, director of strategic business at Avocent, who was recently named chairman of the standards working group. His committee, which meets via conference call every two weeks, is charged with fostering both non-technical and technical standards to enable compatibility and interoperability among digital signage technologies and signage-related business processes.

I'm extremely curious to see what name they've decided to settle on. I still like digital signage (DS) the best, but print signage folk seem to prefer electronic digital signage (EDS), and the Brits seem to love captive audience networks (CANs), although I know that UK firm Avanti ScreenMedia has been flogging the term screenmedia a lot (can't imagine why). Visit POPAIs site for additional information about the digital signage working groups, and the rest of the Broadcast Engineering article can be found here.

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