Wednesday, February 01, 2006

Arbitron Finds Viewers "Extremely Receptive" To In-Store Video

So says the article from which this title was blatently stolen. Here are the highlights:

  • A full third of Americans (33 percent) have watched in-store video – not counting sets for sale in the television department.
  • One in ten shoppers makes a habit of watching retail video, and always or frequently stops to watch; another 32 percent of shoppers sometimes stop to view video screens they pass in a store.
  • More than three quarters of retail-video viewers find the screens helpful.
  • More than half of retail-video viewers (52 percent) think more stores should install video displays.
  • If given a choice, 42 percent of retail-video viewers would prefer to shop at a store that has video displays versus one without.
Kevin Massy has the details for you, right here.

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