Wednesday, March 01, 2006

Captivate boasts 2,000,000 digital signs?! [UPDATED]

If true, I think this network (now owned by media/satellite giant Hughes) trumps all other digital signage networks combined:

BURGEONING PLACE-BASED MEDIA NETWORK CAPTIVATE has reached a major milestone, surpassing 2 million screens in the elevators of U.S. office buildings, and beating the business audience reach of a major newspapers like The Wall Street Journal.

"Captivate is all about reaching business people during a time of day when most traditional media has had a hard time reaching them," boasted Captivate CEO and President Mike DiFranza, adding that it has long been the digital media network's goal to best the audiences reach of Dow Jones & Co.'s Wall Street Journal. The move is more than just symbolic, he said, but means Captivate now delivers more business professionals, and reaches them when they are at work and between office destinations.

Wow. 2,000,000 screens is a HUGE number. I've already called to ask if they can verify, but no work back just yet :)

UPDATE: I just got an email from John Bigay (in PR) at Captivate. He says:"Unfortunately that was a misprint on the part of Media Post. We announced that we have over 2 million daily viewers, not 2 million screens."

That clears things up for me :)

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