Tuesday, March 14, 2006

World digital signage summit is coming to town

Just a straight rip from the from the brief PR blurb:

New ways of targeting consumers, driving sales, product lift and reinforcing brands is the focus of the 2nd Annual World Digital Signage Summit, commencing April 4th, 2006, at Bridgewaters, 11 Fulton Street, atop the Fulton Market Building, New York City.

Digital Signage is one of the most important developments since the Internet and is one of the fastest growing new medias in America. In-store and captive area networks are revolutionizing the way businesses are communicating with their customers. Digital signage or Out of Home Digital is moving to overcome print, radio and television broadcasting in its ability to tailor messages and target elusive consumer graphics.

Among the guest speakers to be in attendance include Clifford Marks, President, Sales and Marketing, National CineMedia, Charlie Nooney, CEO, Premier Retail Networks (PRN) and Bob Clarke, Founder and CEO, Instrumental Media Group (CGEN China) among other international business leaders.

The World Digital Signage Summit is produced by Strategy Institute, an independent North American, research-based organization that monitors and communicates changes and trends to industry leaders.

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