Thursday, April 13, 2006

Clarity Signs $3.8 Million Deal with AdSpace Networks

In some kind of wierd, quasi-incestuous way, AdSpace Networks (formerly CoolSign) will be purchasing $3.8M of stuff from Clarity (per this press release), whom as you may recall, purchased the software assets of AdSpace some time last year.

That $3.8M will be spent on a few hundred Clarity iS60 integrated systems, which combine a 60" plasma screen, computer, software and enclosure into something that is supposedly "turnkey" (though I've become increasingly skeptical of that term lately, hence the quotes :)

Apparently the systems will be installed throughout locations in Tampa, Dallas, Houston, Seattle, St. Louis and Cleveland, presumably this year.

From their boilerplate (in case you're not familiar with these companies):

Adspace Networks, Inc. builds, owns and operates the Adspace Mall Network, a network of full-motion digital displays located throughout select malls across the United States. The company's patent-pending technology empowers both advertisers and retailers with unprecedented targeting, flexibility and control of their advertising and promotions in the mall environment. The company was founded in 1998 and is headquartered in New York City. The Adspace Mall Network currently runs in 26 malls across the U.S. in markets including New York, Los Angeles, Chicago, San Francisco and the Washington, DC Metro area.

Clarity Visual Systems provides large-scale display solutions, including hardware, software and services for business, government and other institutions worldwide. The company sells through value added reseller partners who serve customers' communication, monitoring and digital signage needs. Privately held, Clarity is headquartered in Wilsonville, Ore. with divisions in Burlingame, Calif. and Saint-Sernin, France.

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