Friday, April 21, 2006

Televisa to deploy digital signage to WalMart Mexico

After reading the press release from ATC mentioned below, I decided to dig around and see what was going on with WalMart Mexico. According to this Wall Street Journal article from March 6th:

Mexican media conglomerate Grupo Televisa SA (TV) said Monday it would invest $20 million to install and run a new in-store television advertising system in stores of retailer Wal-Mart de Mexico (WALMEX.MX).

Under the agreement, Televisa will install about 5,000 screens in 300 Bodega Aurrera and Supercenter stores of the local unit of Wal-Mart Stores Inc. (WMT), the companies said in a release.

The broadcaster will produce a network and sell advertising to promote Walmex products, and the two companies will share revenue from the venture.

Still a bit sparse on the details, but since Televisa owns something like 90% of the TV networks in Mexico, it's not too much of a stretch to think that they will be producing content and selling ads, much like PRN does for WalMart in the US.

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