Thursday, September 14, 2006

McDonalds tries digital menuboards in the Philippines

We've all seen them here and there... digital signs being used to bring moving content to otherwise static menuboards at many quick serve restaurants (QSRs). While none of the big guys have yet decided to introduce these devices throughout their enterprise, a number of franchisees of McDonald's, Burger King, Taco Bell, KFC and many other restaurants have deployed in smaller numbers.

Today it looks like we'll continue that trend, as Globaltronics Inc will be deploying Scala-powered digital menuboards to 118 locations in the Philippines, "to enhance the store experience and strengthen McDonald’s branding exercise by keeping customers informed, entertained and educated with visually rich content. The signage network was also aimed to enhance the customer shopping experience in addition to ensuring a focused message is delivered to its intended audience."

You can read the full press release here.

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