Monday, January 29, 2007

Screenvision expands movie theater advertising network

Cinema advertising firm Screenvision announced that they have acquired the assets of Cinema Screen Media, bringing its total reach to over 15,000 screens in 2,300 theaters nationwide (which themselves are situated in about 91% of the DMAs). Screenvision supplies digital preshow advertising for both local and national advertisers, as well as a host of more traditional cinema-related ad mechanisms including cinema slide shows and in-lobby displays.

FWIW, Screenvision is a joint venture between ITV plc, the UK’s largest commercial television network, and Thomson, a global supplier of technology, services, and systems to the media and entertainment industries, and owner of PRN, the company responsible for the Wal-Mart TV network in the US.

Tags: Screenvision, cinema advertising, digital signage

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