Friday, February 09, 2007

Clear Channel launching digital signage network in O'Hare

Hot on the heels of news that their NY10 taxi cab network may not be as far along as originally suggested, Clear Channel Outdoor has indicated that they are deploying a digital signage network in the concourses of Chicago's O'Hare International Airport. According to this article in Media Buyer Planner, "the network will include 8 new LED units; each 6-foot-by-eight-foot sign will feature 10-second advertising spots running continuously."

Clear Channel notes that the airport will be able to deliver a desirable customer demographic to advertisers, and are especially excited about especially elite business travelers, who have, " high personal income, discretionary buying power and the greatest influence on business purchase decisions," according to the company.

Tags: NY10, Clear Channel Outdoor, out-of-home advertising

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