Wednesday, May 23, 2007

Nokia uses interactive signage to engage passers-by

Interactive games have been on the small screen -- cellphones and PDAs -- for a long time now, but putting interactive content onto a digital sign in a public environment is still pretty novel, and Nokia has done a great job of demonstrating how compelling such an offering can be. The YouTube video above features one of Nokia's newest campaigns for their high-end N95 phone, in which a user plays a tile matching game on a touch-enabled LCD screen mounted in a London-area bus stop. As the submitter notes, the buses there tend to run a bit late, which is a good thing for the branding-oriented promotion.

Tags: digital signage, out-of-home advertising, public display network

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