Here are some of today's interesting clips from the web:
- Wal-Mart Canada to Announce Digital Merchandising Programming For Wal-Mart Canada - An executive from Wal-Mart Canada will address the National Retail Federation show next week to discuss the company's use of a new in-store narrowcasting strategy, which revolves around "Lisa," an animated character designed to build customer loyalty and improve the shopping experience.
- MediaPost looks at some recent market statistics - eMarketer forecasts that out-of-home video advertising spending in the United States will total $2.3 billion in 2011, up from $1.3 billion in 2007 partially as a result of the falling costs of flat-panel LCDs, combined with the emergence of IP and wireless Internet technologies. We've seen this info before, but this article is a nice re-hash with some additional insights.
- Arena Media Networks Announces Significant Minority Investment by Brooklyn NY Holdings - BNYH's investment provides AMN with the necessary capital to greatly expand its platform, including expansion of the AMN corporate team, as well as a widened national digital marketing network reaching new sports and entertainment venues. In addition, this working capital will allow AMN to provide new advanced digital marketing capabilities for its customers. I swear, companies like this seem to be coming out of the woodwork nowadays.
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