Thursday, March 06, 2008

The morning press - digital signage news for March 6

Here are some of today's interesting clips from the web:
  • Six Flags to use digital signs to ease customer wait time - At Six Flags parks next summer a 45-foot plasma screen featuring clips from feature films and video games will help pass the time. The marquees will also offer alerts about text messaging chances to win season passes, free rides, front-of-the-line access and other prizes, and the screen displays will enable Six Flags sponsors to parse their messages demographically.
  • Ariel Way to buy Mason Media Networks - Ariel Way Inc. continues to buy companies even though it continues to struggle to generate revenue. The Vienna-based telecommunications company said Tuesday it agreed to buy the digital sign company Mason Media Networks LLC.
  • :30 Spots Extend Reach to NYC Bus Stops - Select NYC bus shelters will feature :30 spots on a continuous loop, accompanied by fixed signage at the shelters. Advertisers can display their spots on 40” x 23” video screens and complement the spot with a nearby 48” x 24” static ad, according to Media life Magazine. Bluetooth capability allows consumers to use hand-held devices to opt-in for additional video content. There currently 10 NY bus shelters using the technology, with additional screens rolling out pending city approval.
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