Tuesday, April 22, 2008

The morning press - digital signage news for April 22

Here are some of today's interesting clips from the web:

  • 3 Minute Ad Age covers Reuters' Times Square sign change, Captivate's elevator signage business model - In Times Square, the now-merged Thomson and Reuters publishing operations took over all the jumbo screens to beam their new orange logo graphics to the world. In other news in this 3 Minute Ad Age report, some Ad-Tech attendees were nearly gleeful about the prospects of an economic downturn. And, Captivate Networks explains the latest audience data for elevator media. (link goes to iTunes, which appears to be the only way to get the video clip)
  • Channel M Receives Investment from Intel Capital - The company has completed Series C financing from Intel Capital. Funding will be used to expand Channel M’s digital content distribution network, as well as expand the sales and marketing infrastructure. Channel M is the nation’s largest in-store media company, working with more than 20,000 locations in the United States.
  • MS Surface goes live in AT&T Wireless Stores - MTi's Jason Goldberg took at a look at this up-and-coming gimmick technology, concluding that "the customers in the store getting demos seemed generally wowed by the MS Surface. I didn’t observe any shoppers go from the Surface directly to the cash register, but today was a lot more about introducing a new gadget than it was about signing up new AT&T customers." (Not sure how long Jason has had a blog, but it's worth a look in its own right)

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