Wednesday, April 23, 2008

The morning press - digital signage news for April 23

Here are some of today's interesting clips from the web:

  • Industry Standard highlights Channel M, Ripple, Danoo and others - Retailers are starting to invest in interactive displays which can show dynamic ads inside stores to better target customers who are stuck waiting in store lines. From the gas station to the coffee store, these displays are popping up everywhere. Pretty soon, look for an ad display in your bathroom. (joke, for now). Actually, it's not... we had a customer that was installing screens above urinals and in toilet stalls back in 2005, believe it or not.
  • CBS Outernet and others join OVAB - New member companies include: Arena Media Networks (digital signage advertising in sports and entertainment venues), CBS Outernet (in-store digital video networks in grocery stores, pharmacies, and other retail locations), and Zoom Media (an indoor network provider to over 5,000 venues, including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs).
  • Minicom looks at the cost ramifications of player placement in digital signage networks - While both media "player in back room" and "player at screen" technology are popular choices for the "last mile" of digital signage networks there are significant differences between the two which have major repercussions on TCO. The new white paper shows that extension technology in a ten screen Digital Signage network over a three year period can save over $10,000 dollars in service costs. Not surprisingly, the best TCO comes from using equipment that Minicom sells! I actually like their stuff and have used it in numerous deployments, but take the "research" findings with a grain of salt :)
  • Future Media picks up 3 more Indian retail chains - Future Media, the media company of Future Group, in an aggressive sweep has picked up media rights of three players in the retail space – My Dollarstore, R-Mall in Mulund and Oberoi Mall in Kandivali. Future Media is in the business of creating media opportunities in spaces of consumption, within and outside the Future Group.

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