Tuesday, June 03, 2008

The morning press - digital signage news for June 3

Starting to get caught up now... Here are some recent interesting clips from the web:

  • Shoppers to be tracked with infrared beams - Nielsen's PRISM study crosses the pond. Wal-Mart and Procter & Gamble hope to introduce the system internationally within a couple of years and believe it will have a profound impact on the industry's ability to predict the behaviour of shoppers.
  • Why Your Car May Soon Be Driving Digital Advertising - With send/receive capabilities and overall bandwidth improving, local contextual advertising, perhaps rich-media-based, is just around the corner. Google already allows users in Europe to send directions from the web to maps on connected dashboards. Microsoft is working in a system through its Sync technology to provide ad-supported, location-based information for which users would normally pay.
  • ABC New Media Sales Uses In-Store Video to Reinforce Brand Campaigns - The feedback ABC has reviewed on many different levels has been overwhelmingly positive, and momentum continues to build as in-store viewing becomes more an established part of the shopping experience at Meijer stores. Television has been most people’s primary source of news and entertainment for decades. So it’s only reasonable to expect that TVs located in other venues would attract considerable attention and interest.

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