Wednesday, July 09, 2008

The morning press - digital signage news for July 9

Here are some of today's interesting clips from the web:
  • OAAA and AAAA announce Digital Out-of-Home Media Proof of Performance Reports - The Committee and OAAA agreed upon new guidelines for the reports for digital units. These reports provide a spot or "play" list similar to what is common in radio and television reporting. They are generated by the out-of-home vendor's computers that operate the digital networks and provide exact campaign details. (Dave Haynes picked this up first here).
  • Ecast Network to present 'VH1 Rock Honors: The Who' - After finding success with two previous promotions, VH1 has again partnered with the Ecast media network to promote the "VH1 Rock Honors: The Who" in 10,000 bars and nightclubs across the country. The show premieres on VH1 on Thursday, July 17 at 9:00 p.m.
  • Avocent Restructures, Plans Business Unit Sale - Among the changes, Avocent intends to sell the portion of its entrepreneurial Connectivity and Controls business unit dedicated to its pro AV and Equinox products. (that likely includes the line of video range extenders that were used in a number of digital signage networks).
  • Attention, Shoppers: Soon Nielsen May Be Rating You - TV ratings giant Nielsen is branching out beyond television and into grocery and retail stores, installing high-tech cameras and sensors in hundreds of U.S. stores to see (anonymously) if all those fancy product displays actually persuade people to buy differently. (not news to lots of us, but the mainstream press is starting to pay a lot more attention!)
  • Charter Digital Media Expands Relationship With RMS Networks - Charter Digital Media (CDM) the national sales management, marketing and consulting firm to digital media and out-of-home networks, has expanded its relationship with RMS Networks, Inc. by selecting rVue, RMS’ ad and content serving technology for its out-of-home networks.

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1 comment:

Anonymous said...

I guess the 4As assumes that digital OOH advertising is sold and reported on per-spot basis?

What about how many impressions were delivered by the campaign? If you ran fewer spots during times when there are more people to view them, isn't that better than running more spots when there are fewer people around?