Thursday, November 06, 2008

The morning press - digital signage news for November 6

Here are some of today's interesting clips from the web (and I've been away for a while, so I have a bunch of items that have been on my list for a while):

  • CBS Outernet Builds Out GameStop TV Network - Since inking a deal with GameStop in June, CBS Outernet has so far installed a new, high-definition, digital network with 40" LCD screens in 1,500 GameStop stores. Installation of the remaining 2,500 stores will be completed by June 2009.
  • Network Digital Signage Report: Examine the Infrastructure, Displays and Technology - MultiMedia Intelligence believes that digital signage networks have a permanent place in the communications landscape. The biggest immediate challenge to digital signage is the current global economy. But once that red-flag is lowered, it is likely that investment in digital signage solutions will be as great as it has ever been.
  • Costco Adds Custom Media to In-Store TV Mix - The retailer has worked with Thomson's Premier Retail Networks, Inc. on its in-store media network and content strategy since 2004. The new agreement extends this relationship into 2010.
  • Digital Out-of-Home Ad Spend Triples - The U.S. digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending.
  • ABI: Digital Signage Market to Double in Five Years - The research firm said this growth will be driven by retailers and advertisers desire to better target consumers in the out-of-home media market. The report predicts that in the United States, the overall market for digital signage software, hardware, installation and management services will reach around $1.4 billion by 2013, up from the $641 million market in 2008.

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