Thursday, January 01, 2009

One more list of articles to read through before work starts again

Happy New Year, everyone! I know, I know, it's a total cop-out to do two compilation posts in a row.  We'll be back in action full-force next week, but if you feel the need to pass the time doing some light industry-related reading, you could do worse than to peruse:

Japanese billboards are watching back - Minority Report reference aside, it's interesting to see the difference in reactions between Japanese and American consumers when talking about outdoor billboards that use image recognition systems to monitor viewers.

Sina Gets Bargain in Focus Media Deal - It seems like just a few months ago that I was lamenting Focus Media's fall to about $35/share. But considering that on Friday they closed at around $9.09/share, it does look like Sina might be getting quite a deal (provided that Focus doesn't do anything else to tick off the Chinese government again). The nature of the deal is pretty interesting, so this WSJ article is well worth the read for business and finance junkies.

Adweek taps Walmart Smart Network as top marketing innovation - A few tweaks here, a change there, a couple zillion bucks in new hardware, and suddenly Walmart's tired old in-store TV network is the hottest thing going, if you believe Adweek.

Dave Haynes does the OVAB shuffle - Did you find the OVAB guidelines a little hard to figure out? Haynes does a good job of breaking them down into a form anybody should be able to understand.

With that, I'll leave you to enjoy the last few days of holiday downtime (if you were lucky enough to take off till the end of this week, at least).


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