POPAI, the global organization for marketing at-retail, is holding a general session meeting tomorrow, Tuesday, February 24th from 5 - 6 p.m. PST in room N261 at Las Vegas Convention Center. This session is free to everyone, regardless of whether you're a current POPAI member or not. There's sure to be some general business, but if you're a retailer, a CPG manufacturer, or a DOOH marketer/vendor, you need to attend this meeting because the big topic of the day will be:
The announcement of a NEW Digital Privacy Standards Initiative
In response to some low-level public outcry over in-store traffic (e.g. "billboards that watch you back"), POPAI has been assembling a marketer's code of conduct to address key consumer privacy issues before the government decides to do it for us.
This will be the first unveiling of the major points of the program, and if you want to affect change in the industry, it'd be worth a few minutes to join us and voice your opinions.
If you need additional information or won't be able to make it but want to make sure your voice is heard, you can contact me at expo-bg @ wirespring .com
The announcement of a NEW Digital Privacy Standards Initiative
In response to some low-level public outcry over in-store traffic (e.g. "billboards that watch you back"), POPAI has been assembling a marketer's code of conduct to address key consumer privacy issues before the government decides to do it for us.
This will be the first unveiling of the major points of the program, and if you want to affect change in the industry, it'd be worth a few minutes to join us and voice your opinions.
If you need additional information or won't be able to make it but want to make sure your voice is heard, you can contact me at expo-bg @ wirespring .com
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