Tuesday, March 10, 2009

The morning press - digital signage news for March 10

Morning, folks. Here are some of the more interesting things being talked about in the digital signage market these days...

  • What If Gen Y Wants to Be Behaviorally Targeted, asks AdAge a few days ago? I spend a fair amount of time working on plans to prevent dystopian, Minority Report-like futures, but maybe I'm just barking up the wrong tree. Maybe I'm just getting too old...
  • Herb Sorensen posted a fun article deconstructing the shopping trip that's been making its way around our slew of industry publications. It's a short read, and well worth it for anybody dabbling with media in the retail space.
  • Zoom Media's $30 Million Cash Infusion has of course been much talked about already, and is a harbinger of things to come. There are so many small, struggling networks out there that may fail or simply give up during these relatively hard times. The few strong, healthy and aggressive players with balance sheets that let them raise cash are going to make a killing absorbing these smaller guys, expanding their reach, and then bumping up fees and/or service offerings when the economy permits it.
  • Think the TV and cable networks are just going to sit back and watch while we try and steal a tiny share of their market? Think again, says the New York Times. Apparently, cable companies are already targeting commercials to audience members, and their experiments will probably soon turn into nation-wide deployments. Their use of demographic data, purchase history information and other personal info floating out there in the aether apparently lets them target almost down to the individual level. Cool. Scary.
  • Ricoh is launching a wind-powered ad in Times Square. 16 wind turbines and 64 solar panels will power the 42nd and 7th Av electronic billboard, saving 18 tons of carbon per year and about $12,000 to $15,000 a month in electricity. Holy crap. $15,000 a month in electricity. Suddenly my South Florida summertime power bills don't looks so bad.

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1 comment:

Anonymous said...

The green energy industry and the digital signage industry will be seeing more collaboration in the future as energy efficient lighting becomes standard. With LED lighting saving some 80% over traditional lighting solutions, combining efficient lighting with green energy production can mean extra revenues on a company's bottom line.