Thursday, August 06, 2009

The morning press - digital signage news for August 6

Morning, folks. Here's some digital signage-related news for you:
  • Arbitron's new Out-of-Home Digital Video Display Study has just been released (for free, no less), and offers a statistical sampling of how America ingests its digital signage. The short version: "Of those who recall seeing digital video displays in the past month, 76% noticed seeing them at multiple venues. Digital video displays in retail locations alone (including grocery stores, large retailer/department stores, drug stores, shopping malls or convenience stores) reach over half (53%) of American adults in an average month. OOH digital video displays at gas stations and movie theaters each reach over 1 in 5 U.S. adults per month." I plan to do a bit more analysis of this on a Digital Signage Insiders blog article later this afternoon.
  • On the subject of Digital Signage Insiders, last week we posted a survey on how much YOU think digital signage should cost. We're at about 120 responses so far, but I'd like to get more than that. It takes less than 3 minutes to fill out, and I'll be happy to share the data with you. So get your friends and colleagues to fill it out too!
  • The Emerging Media Lab has a neat article on the next generation of touch screens that promise better interactivity and feedback through some kind of tactile interaction (e.g. making it feel like you've pressed a button when you've just touched a smooth, flat screen). Worth a quick read.
  • Digital and alternative marketing and advertising, which together will total almost $139.5 billion in 2013, according to market research firm Veronis Suhler Stevenson (VSS). These areas will drive growth in the marketing industry over the next 5 years, though it will be mostly cannibalistic (VSS has, "eight out of 20 major communications industry sectors declining, all concentrated in the traditional media, including newspapers, magazines, broadcast TV, radio, traditional out-of-home and Yellow Pages.")
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