Repurposing vacant storefront windows as giant pedestrian-level digital signage is all well and good. But what about those times when you want to be seen from more than just a few feet away? Well, if you're pharma giant Bayer, you just cover your entire ex-headquarters building with LEDs and turn the whole thing into a gigantic digital billboard that can be seen from miles away. Pics and videos courtesy of Engadget's article on the matter:
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_veZJzY0m-ki5NdfoduWeS6FnDHWoU4ljbknvT5Sb0spc4eMrPUwhHH4_cpGRPh5Ee0WqAUoaqWXG7RSz1qMhS_rXo6b3Wg6FCwRq4q3r8XqHtT0cevGCDlbZUnfUc=s0-d)
(here's the YouTube link for anyone viewing through Bloglines)
... and if you're fluent in German and tech, here's an explanation of how the whole thing was put together:
(youtube link)
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tw4d7CBM-eFN3G04cTJKDlfrGdo-SYmNjcMG8cE5YDXNYQWq7dlx0x-Nk13y_SaBZUbk4fkpO95y87JPQ68H6WA88AEMlsQoC7lqLHcH-kq1j7ddzRgNh-fQNHf1dsxB8zICptg0KeHtruvF8=s0-d)
(here's the YouTube link for anyone viewing through Bloglines)
... and if you're fluent in German and tech, here's an explanation of how the whole thing was put together:
(youtube link)
2 comments:
Whoa! I've seen several of these new-age business signs, but none of them were anywhere close to this size. Maybe a few stories high - but never the entire building.
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