Fujitsu Flepia e-paper system targets in-store advertisers

Also from MediaSoon comes this note about Fujitsu's new e-paper system designed for advertisers. Electronic paper uses power only when changing its image, thus a single battery can last an extremely long time provided you're not changing your images constantly (and of course the system's no good for animations or video yet). While e-paper is eventually expected to be used in everything from cell phones to e-books to billboards, the system's high price tag currently has Fujitsu looking for buyers who might not be as price conscious as consumers.

Sure, we all know that the ad industry will try anything once, but seriously, $20,000 for an A5 sized electronic sign? For that price, one could by a 60" plasma screen and several miles of extension cord, and still have money left over to pay the electric company.

Tags: Flepia, e-ink, electronic paper, advertising