Now's a good time to remind everybody that the annual NSCA Expo (arguably the first show to formally include digital signage), is coming up on March 7-12 in Orlando, FL.
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Follow Bill Gerba on TwitterDigital signage refers to customizable displays that deliver targeted content, such as product advertisements, weather updates, and news. These dynamic signs can be changed on-the-fly to reflect differences in the viewing audience from location to location, morning to afternoon, etc. In this blog, I'll try to keep up with the news from this rapidly-evolving industry, looking for everything from the biggest plasmas being produced to the newest marketing trends.
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