RETAIL SCREENS - 22,000 OR 77,000?

That's the headline over at AV Interactive, where they look at results from a recent industry study sponsored by Samsung. Basically, the bottom line is that the industry is still in its infancy, with only about 22,000 digital signs being used in about 11,000 retail outlets. Here's a snippet:

"The biggest non-electrical users, said RMS md Guy Vaughan, included department stores and supermarkets, which had an average of 25 screens in each store where displays were used for promotions. DIY stores and shopping centres using the technology averaged 11 screens per store, and 56 per cent of all the screens used were based on plasma technology."

Get the complete article here.