Changing the face of electronic retail displays

From ITWeb:

"The application of Panasonic Plasma Display panels as the projection medium for disseminating information has reached a new level of acceptance in SA, following the formation of an alliance between the brand and Ethniks InfoChannel Broadcast Multimedia, the official distributor of Scala InfoChannel software for southern Africa.

The development reflects the current trend towards digital signage, datacasting, digital in-store merchandising, retail theatre and electronic billboards, where converging information and telecommunication technologies are being leveraged to create a platform for corporate and marketing communication to customers, staff and the general public; as well as datacasting for general in-house communication and training purposes."

The full article can be found here.