European subway lines get digital signage

From the International Herald-Tribune:

"In a few weeks, Viacom Outdoor plans to start installing 66 screens in the London Underground that are essentially video posters with changing text and animated images. The animated signs are made of liquid crystals that realign under electrical stimulation."

The article notes that there has been the most pickup in Berlin train stations, but London and Barcelona are closing the gap quickly.

Read the whole article here.