Hollister Co. received the first-ever Digital Retailer of the Year award, which was presented last week at the Digital Retailing Expo in Chicago for Hollister's innovative use of digital signage to display the surfing and beach lifestyle that the brand represents, PlayNetwork Inc. announced today.
In 50 of its teen-oriented beach apparel stores across the United States, Hollister installed unique "video window" systems designed by PlayNetwork to showcase two live video feeds from Huntington Beach, California -- Surf City, USA.
"Hollister's vision of the ideal in-store video experience for their stores has led to a digital signage solution unlike any other, and we are very proud to have played a part in bringing their vision to life," said Darrell Champagne, PlayNetwork's VP Systems Engineering. "PlayNetwork congratulates the entire Hollister organization for this well-deserved award."
NEC Display Solutions, supplier of video-wall enabled liquid crystal displays that are part of the in-store display systems, nominated Hollister for the award. The award ceremony, held May 18 in Chicago, also recognized retailers Best Buy, Esso International, Mazda and Tesco with honorable mentions for their digital signage innovations.
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