Wednesday, June 01, 2005

New Remote Display Network Boosts In-Store Marketing

ODBN, a leading company in the digital signage industry, has developed a new point-of-purchase marketing program that involves using a dynamic billboard network that plays advertising loops in stores.

Robert Costa, the owner of VC Distributors, reported immediate sales increases and better customer interaction after implementing ODBN’s new program.

According to Costa, there are already reports of an increase in sales for the specific titles being promoted on the digital LCD, or plasma screens.

“We know it works,” said Steve Fecske, president and founder of ODBN, Inc., the company that provides the turnkey service.

Find the entire press release here.

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