RTV rolls out digital signage to Swedish supermarkets

From aka.tv:

"Encouraged by the success of retail media networks in the United Kingdom, Swedish media company RTV has commenced rollout of a four-channel in-store television network to around 70 Vi supermarkets in and around Stockholm.

"According to Mathias Segelman, RTV’s chief executive, VivoTV will be installed in stores contributing two thirds of Vi’s total turnover by the end of July.

"The rollout comes after a pilot of the network at three Vi locations, which began in early November 2004, and will coincide with RTV’s initial installations of a separate network in Sweden’s City Gross hypermarket chain."

Read the whole article here.