Friday, July 15, 2005

Broadview digital signage to power Toronto network

From BroadcastBuyer:

ONESTOP Network, the private digital network for the Toronto Transit Commission's (TTC) subway network, has selected BroadView Software to provide the traffic and sales software that will manage the complex scheduling required by the network.

The ONESTOP Network is North America's largest underground digital network, and when complete will consist of double-screen 40-inch units on subway platforms. There is also a plan to extend the network to the subway cars.

The ONESTOP Network offers travelers a dynamic mix of news sports, transit information, and advertising, as well as community service information including Child Find announcements, emergency override messaging, and transit updates for the 875,000 daily subway commuters. With BroadView's traffic and sales system, the network is able to manage complex schedules that will include advertising that runs on all screens within the network as well as station-specific messaging.

"The ONESTOP Network is really pioneering the concept of private networks, and as such requires products that are innovative, powerful, and professional," said Michael Girgis, president of ONESTOP Media Group. "Our clients expect a high level of accuracy, and we believe that BroadView can offer that. We look forward to building a model for Digital Private Network traffic together."

You can read the whole article here.

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