Wednesday, July 27, 2005

New WireSpring blog article: Digital signage firm Focus Media doing well on the public market

I recently added a post to WireSpring's Dynamic Digital Signage and Interactive Kiosks Weblog about Focus Media's success (so far) on the NASDAQ public exchange. Here's a snip from the article:

It's hard to tell whether US investors were more excited about the digital signage industry, or their ability to invest in a Chinese-owned firm, since that's becoming all the rage now. While I can understand investors' enthusiasm over getting involved in the world's most rapidly growing economic market, I personally would be even more excited by the company's claim that, "Focus Media has a presence in more than 10,000 commercial locations and over 400 retail stores in 44 cities throughout China. Since it commenced commercial operations in May 2003, Focus Media has placed 21,021 flat-panel television displays in high traffic areas, such as elevator lobbies of commercial buildings, retail chain stores, beauty parlors, karaoke parlors and golf country clubs" (Focus Media Announces Pricing of Initial Public Offering of American Depositary Shares).

That's over 21,000 screens, already bought and paid for, showing advertising in about 70% of the top commercial buildings in China. Their most recent SEC filings (PDF format) suggest they're on track to do about $32-36M in ad sales this year. While this is only a fraction of PRN's revenues, the breadth and depth of Focus Media's coverage, plus the fact that they've only been around since 2003, makes them a serious contender in the digital signage space.

Read the rest of the article, entitled "Digital signage firm Focus Media doing well on the public market."

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