As AV Interactive reports on Carrefour's foray (sorry for the alliteration) into digital signage:
Europe-wide retail group Carrefour has launched an in-house TV pilot in its Dietlikon hypermarket near Zurich.
The Carrefour Live project will offer shoppers hourly-updated local news and weather forecasts and will also screen Carrefour promotions and advertising. The ad-funded project is being developed by Swiss digital signage group Neo Advertising, which claims to be able to get breaking news on to the Carrefour screens before any other media runs it.
‘Carrefour has realised that retail is in itself the future mass media and that digital screens are the posters of tomorrow’, says Neo co-founder Christian Vaglio-Giors. ‘The idea rests on the size, number and quality of the LCD screens and the online broadcasts from our Lausanne control room’.
‘Our customers have reacted extremely positively’, says Carrefour communications manager Franck Linstrumelle. ‘If they continue to do so, all our hypermarkets will be equipped with similar screens’.
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