Lisa Jachimowicz, the founder of the Digital Signage Forum, has written a nice glossary of some of the terms and acronyms that get used (and occasionally abused) in the digital signage / digital retailing industry. While I'm not sure I've heard the term RDS (retail digital signage) used that often, the rest of them are terms that come up every day, including POP, ROI, RFID and CPM. Don't know what any of those are? Well, you'd better go check out the article then!
Subscribe to this blog
Follow Bill Gerba on Twitter
No comments:
Post a Comment