Wal-Mart adds checkout TV to in-store network

DSN Retailing Today notes that:

Wal-Mart is expanding its in-store TV network with Checkout TV, a network of flat screen monitors in checkout lanes meant to "entertain and inform."

Checkout TV will be added to the Wal-Mart TV network starting with eight market areas this year.

The content on Checkout TV is complementary but distinct from content aired on Wal-Mart TV in other areas of the store. Programming at checkout is designed to entertain shoppers as well as inform them about new products and products that are available near the checkout stand. The network will also include local programming and information. A ticker will provide news and weather updates.