Manhattan digital signage network shows sponsored artwork

As reported in Media Life Magazine, "Billijam, headquartered in New York and creator of the Business Sponsored Art Program, has partnered with Clear Channel to bring sponsored art to the streets of New York through its Digital Display Network," an outdoor digital signage network which is typically used to show advertisements and public service announcements on LED screens often found near subway entrances.

Businesses sponsor displays of original art on LED video screens placed at street level at subway entrances. There is also placement available on plasma, LCD and LED screens in a variety of other public places. Art spots are part of a 60-second video advertising loop that targets pedestrians.

Creative is developed by New York-area artists through Billijam. Each piece of art has only one sponsor. Each piece is reflective of the advertiser’s identity and brand.

“New art is generated for each sponsor. We interview the sponsor to understand what their brand is about and come back with something that’s customized for them,” Triandafellos says.

The screen street program was launched in Manhattan in 2003. The art program premiered in October. The art images can also be projected on a variety of surfaces, including interior and exterior walls, screens, curtains, windows and other objects. The sponsor’s message can be changed by day or time of day.

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