Tuesday, November 08, 2005

SignStorey partners with Meredith Corporation for digital signage network content

More content news from aka.tv:

Meredith Corporation, one of the largest publishers of women’s magazines in the United States, has entered the digital-signage sector through a content partnership with SignStorey, operator of a retail media network at more than 1200 supermarket stores nationwide.

Meredith will provide SignStorey with video, photography and editorial content from its range of more than 25 top-selling magazines, which include titles such as Better Homes and Gardens, More, Ladies’ Home Journal, and Family Circle.

Great idea, and again, a good complement since those magazines are sold at the checkout counter where SignStorey places its electronic digital signs. The network gains thematically relevant content to supplement its advertising and informational display, and the magazines gain additional exposure. Read the full article here.

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