Scala Nordic AS Signs 3-Year Exclusive Agreement with NorgesGruppen

From this press release:

Scala Nordic AS announces signing a 3-year exclusive agreement with NorgesGruppen for delivery of the Scala InfoChannel® digital signage software platform to the NorgesGruppen group in Norway.

NorgesGruppen is Norway’s largest trading enterprise. Its core business is grocery retailing and wholesaling. Through its chains, the group holds 34.8% of the Norwegian grocery market. The agreement is estimated to have a potential value of NOK 12 mill. (USD 1.75 mill.) over three years.

NorgesGruppen will rollout its first in-store digital signage network in its MIX chain. MIX contains 950 stores/kiosks with 100 of the MIX stores implementing two Digital Signage channels per store and the remainder implementing one channel. Due to the unique dynamic, real-time, rendering at “the point of playback” of Scala’s InfoChannel platform the content displayed at each store can be dynamically tailored to the local requirements of each store. It is anticipated that over the period of the agreement NorgesGruppen will deploy Scala’s digital signage solution in over 2000 locations.

The goal of the network is to improve the communication between the store and its customers by combining brand advertising with in-store customer information to enhance the customer shopping experience.

I don't really have much to add here, but you can read the rest of the press release at the above link.