Zandar powers church digital signage

I think this is a press release, but the formatting is throwing me off. But if this doesn't read like a press release, I don't know what does:

Zandar Technologies, a leading technology innovator and pioneer in MultiViewer systems, has been selected by a Baptist Church youth center in New Mexico, USA, to help creatively communicate its message to its congregation.
...
Located in the foyer of The Fuel Building, part of the church's new $2.2 million complex, the Zandar FusionPro 1RU MultiViewer is an integral component of a digital signage system, designed and installed by Positive Projection Systems which integrates with the church's larger display system comprising 6 projectors, 3 plasmas and 27 television screens. The content played on the system includes live camera feeds, recorded footage, advertisements, music and videos.

I believe that this installation is all under one roof, which begs the question of why a digital signage system was used instead of a more traditional video muxer/scaler. Now, if the church was simulcasting the same content out to multiple satellite locations, that would make more sense to me.