Wednesday, February 01, 2006

MediaTile introduces "Turbo-Content" for digital signage networks

I don't know if that means better out-of-the-gate acceleration, or higher top-end speed, but Turbo Content must be good, right?

All kidding aside, this actually does look like a neat service:

MediaTile's exclusive Turbo-Content starter kit offers more than 28 vertical-based programs to choose from. Program examples include Extreme Sports, Entertainment, Health, Life Style, Kids, Weird and Wacky, Science and Technology, Weekly Sports, History and Space and many more.

"Turbo-Content is an instant content starter kit that delivers another breakthrough for any business facing the complexities of creating compelling and visually stimulating content for a digital signage network," said Keith Kelsen, President and CEO of MediaTile. "Combined with MediaTile's cellular-digital-signage solutions and our recently unveiled 'Digital-Sign-In-A-Box' offering, the addition of pre-packaged content will dramatically simplify the creation of a narrowcasting network. Retailers, advertisers and narrowcasters can add Turbo-Content to their existing digital promotions to get in-store promotional networks up and running in record time."
I don't know about "revolutionary," but the lack of fresh content, both up-front and ongoing, is a major problem for many smaller networks that don't have a lot of corporate backing or resources for content creation. Here's the complete press release.

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