Asda hunts agency to handle in-store TV ad sales

That's the headline from this little article from Brand Republic:

Asda Live has been trialled in Asda's York and Wembley stores since 2004, with advertising space sold by its in-house media team, Asda Media Centre. The supermarket plans to extend the TV network to 250 of its 280 branches.

Asda would not comment on the review nor why it is outsourcing the sales process. The decision will see the retailer working along the same lines as Tesco, which uses outdoor media company JCDecaux to sell space for its Tesco TV network.

Also under consideration is a name change for the network and other projects that might improve a customer's in-store experience.