Tuesday, May 09, 2006

Red Rock Casino installs Palatronics narrowcasting system

Paltronics, who have mostly focused on casino gaming system solutions up to this point, have also begun expanding into the narrowcasting realm, and have just signed their first casino group onto their "wide-area media network." From this press release:

The Paltronics One Link wide-area media network is a comprehensive end-to-end narrowcast system that connects all media to deliver gaming excitement and custom messaging. It is being used to support a wide range of marketing objectives at the nine Stations' properties, such as advertising Jumbo Jackpot(TM) winners and game play, in-house club booth promotions, and cross advertising jackpot hits at a particular property.

"Paltronics' One Link wide-area media network allows us to manage a full range of media content at multiple properties, run highly visible promotions and manage frequent customization," said David Frankhouser, director of Slots at Red Rock Casino, Resort and Spa. "In addition, Paltronics' One Link slot system lets us operate an unlimited number of progressive machines from a central system away from the slot floor."

"Wide-area media networks have the power to redefine the casino gaming industry's expectations of excellence for media management, administration and deployment," said Angelo Palmisano, president and chief executive officer of Paltronics, Inc. "Our innovative One Link system solutions deliver advanced technology that provides economic and administrative efficiencies and will play an important role in evolving the casino gaming industry," he added.

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