Remote Media to deploy digital signage in UK lottery venues

I don't have a URL to link to, but somebody sent me a press release regarding UK digital signage company Remote Media. From the press release:

Remote Media has been appointed by Camelot Group Plc to supply, install and manage its Digital Screen network in 1,450 National Lottery retailers across the UK.

400 existing trial screens will be replaced and a further 1,050 new Digital Screens will be added to the network - making it the largest of its kind in Europe.

The screens, which will be installed above National Lottery Scratchcard dispensers, will enable players and retailers to tune into the latest news about National Lottery games (including up to date jackpot amounts), promotions and events.

More interesting is this description of the bidding process:

Camelot completed an extended pilot of 400 Digital Screens (with a different supplier) to measure their impact on sales of various National Lottery games. The results of the trial showed that the screens helped to boost ticket sales in participating retailers – helping to maximise returns to the Good Causes – and offering a viable return on investment. Camelot approached 8 potential suppliers for the additional roll-out of the network and after an extensive competitive tender process awarded the contract to Remote Media.

It's unusual for the incumbant to lose a deal of that size, especially given the scope of the trial. They must have really screwed something up along the way...